The Problem Zillow Couldn't Solve 

Zillow changed buyer acquisition. 

Buyers search for homes. 

Zillow built a marketplace around that search. 

Flex built on that demand and gave teams access to buyer opportunities. 

Listings are different. 

Homeowners don't search for an agent when they're thinking about selling. 

They have to be found.

That changes the entire acquisition model. 

Buyers can be captured through search. 

Listings have to be created through outbound. 

That's why the listing side cannot simply copy Zillow's marketplace model. 

It needs a system built to find the opportunity.

That is what we're building. 

Get QLA is building the listing acquisition system for high-performing real estate teams. 

We find homeowners. 

We create the opportunity. 

We deliver the appointment to your team. 

Your agents do what they already do best: 

CMA → listing contract.

The goal isn't more leads. 

The goal is predictable listing GCI in volume.

We're starting with a controlled pilot. 

We are opening a small number of founding partner spots. 

The pilot is built around one simple question: 

Can we make listing GCI predictable in volume? 

The pilot is built around listing GCI opportunity.

Listing GCI is created when your team signs a listing contract. 

Get QLA charges a percentage of the GCI associated with each signed listing contract — not for the appointment itself. 

You don't pay us for a lead. 

You don't pay us for an appointment. 

We get paid when your team signs the listing contract.

What the pilot looks like 

We open a small number of founding partner spots.

You choose the market.

We build the listing acquisition around your team.

Qualified listing appointments are delivered to your agents.

Your team handles the CMA and closing.

We track the numbers from appointment → contract → GCI.

The economics

The pilot uses a listing contract credit. 

You fund the credit upfront. 

Get QLA charges a percentage of the listing GCI associated with each signed listing contract.

The larger the upfront credit, the lower the fee percentage.

The bigger opportunity

The goal is to prove that listing GCI can be created predictably and in volume.

$1M → $5M → $10M+ in listing GCI opportunity.

We want to build repeatable GCI opportunity blocks that a team can plan around and scale.

Who we're looking for

Established real estate teams with: 

Strong listing agents. 

Capacity to take listing appointments.

A proven ability to convert listings. 

The ambition to grow listing volume.

If that's your team, apply for a founding partner spot.